List Development
Most companies embarking on the eMarketing path go wrong at the very first step in the process - they assume permission when there isn't any.
The conversion of existing in-house relationship based lists to a permission based list is tricky and can lead to problems at a variety of levels.
In 2000 I wrote an article for the Kansas City Small Business Monthly entitled Developing an E-mail Marketing Program.
It outlined the three steps to lead a business down the path of eMarketing. A lot has changed since then and while the steps are basically the same, the components in the steps have changed significantly.
Our firm specializes in helping companies implement eMarketing programs that meet industry standards and work in the real world. If you need assistance with yours, don't hesitate to contact us.
